Google Analytics Driver's Ed Training Course

Google Analytics Driver's Ed Training Course
Translating Analytics to Achieve Your Business Goals

Google Analytics is now free to all advertisers and site owners, and has been re-designed for increased effectiveness. Installing Analytics code on your site is only the first step in the process of making this powerful tool work for your organization. Regardless of familiarity with their website goals, users are faced with the same questions:

• How do I know what Analytics reports and features to use?
• How can I measure success for my site?
• What metrics are most important, and what do they really mean?
• Do I know the latest techniques for leveraging these metrics to increase my sites traffic and sales?
• How do I get the most out of my limited management time while still getting the most out of my account?
  

Our course is a one-day workshop that provides a foundation of proven principles that will help you succeed in using Google Analytics to improve your site's performance, regardless of whether you’re a beginner just setting up your account, or a web analyst with years of experience.

Who Will Benefit From This Course?
Anyone who is currently using Google Analytics or setting up an account.

What Are the Benefits of the Google Analytics Driver's Ed Training Course?
You will walk away knowing how to:

• Translate Analytics metrics and reports for real success on your site
• Find out who your best customers are
• Narrow in on which of your marketing channels are not working
• Maximize leads or sales through focus on landing pages
• Track your goals the RIGHT way
• Efficiently manage an account.

Best of all, although this class will focus on Google Analytics, the skills you learn can be applied to all web analytics tools.

In addition, you will gain hands-on experience using these proven methods to analyze your own Analytics account, receive training materials, and get the opportunity to network with other businesses and site owners interested in maximizing the potential of web analytics.

Installing Analytics code on your web pages is the easy part. How do you translate your business goals to Analytics, to focus on the metrics and reports that will help you achieve them?

By the end of this class, you will know:

• The key Analytics metrics and when to use them
• An overview of Analytics account structure
• How to set up goal tracking for your business
• How to maintain your Analytics account for continuing success
  
  

Prerequisites: Attendees must have set up a Google Analytics account and a laptop computer with wireless internet capability.

Questions: contact us at training@purevisibility.com

Friday, February 19, 2010 from 9:00 AM - 4:00 PM (ET)

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Pure Visibility

An experienced internet marketing company, Pure Visibility offers proven techniques performed by Google AdWords Certified Professionals and a staff of dedicated Google Analytics experts to make your site visible - AND we measure the results of that visibility. We track increases in traffic, calculate your return on investment (ROI), and analyze website activity, determining where visitors came from and which keyphrases were most effective. We continually improve your website based on these measurements to get it to the top of the search engines.

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